Marketing students discussing presentation

Marketing

Marketing lets you explore both the creative and logistical side of business. You learn to build and maintain a brand that speaks to the target audience. Through research, imagination and artistic awareness you’ll connect with clients.

Quote from Jared McGinley

The way I like to think about marketing, it's where art and design meet analytics and sales, and it's all about relationship building and satisfying people's needs.
Jared McGinley Department Chair, Marketing & Entrepreneurship

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Find Your Fit: Discover Our Programs

If you're a current student, please direct your questions to an advisor.

Marketing with Structure

Study strategic pricing, branding and accounting principles as you learn the structure of marketing. You’ll gain experience with marketing plans, promotional strategies and research practices. Identify your target audience, whether they are customers, constituents or donors.

Explore the power of social media as you learn to effectively promote your product and brand. The versatility of this major makes it a fascinating fit for those with both analytical and creative interests.

Your experienced instructors also have knowledge in sports marketing and entrepreneurship, giving you broader opportunities for exposure into the business and marketing world.

What You Can Do with a Marketing Degree

No matter what your dream job is, our Marketing instructors give you the foundation to start your career in positions as wide-ranging as:

  • Social media manager
  • Copywriter
  • Digital marketer

Classes You'll Take

These are some examples of courses in our Marketing program.

  • Engaging in Business and Industry
  • Introduction to Marketing
  • Principles of Macroeconomics
  • Principles of Management
  • Statistics for Management, Life and Social Sciences

    Marketing (Associate of Science)

    Get Involved & Prepare for Your Career

    Distributive Education Clubs of America (DECA)

    Build your professional marketing skills through collegiate competitions. While building your professional résumé and contacts, you’ll be a member of a national business leadership organization with competitive business activities across the country. Create strategic campaigns and interact with peers and mentors. Every year our students compete and place at state and national levels.

    Career Information

    Additional Information

    Not The Right Fit?

    Take our career assessment to find which programs are right for you.

    Next Steps

    Begin your admissions process to get enrolled.

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