Marketing lets you explore both the creative and logistical side of business. You learn to build and maintain a brand that speaks to the target audience. Through research, imagination and artistic awareness you’ll connect with clients.
Study strategic pricing, branding and accounting principles as you learn the structure of marketing. You’ll gain experience with marketing plans, promotional strategies and research practices. Identify your target audience, whether they are customers, constituents or donors.
Explore the power of social media as you learn to effectively promote your product and brand. The versatility of this major makes it a fascinating fit for those with both analytical and creative interests.
Your experienced instructors also have knowledge in sports marketing and entrepreneurship, giving you broader opportunities for exposure into the business and marketing world.
No matter what your dream job is, our Marketing instructors give you the foundation to start your career in positions as wide-ranging as:
These are some examples of courses in our Marketing program.
Build your professional marketing skills through collegiate competitions. While building your professional résumé and contacts, you’ll be a member of a national business leadership organization with competitive business activities across the country. Create strategic campaigns and interact with peers and mentors. Every year our students compete and place at state and national levels.