Marketing students discussing presentation

Marketing

Marketing lets you explore both the creative and logistical side of business. You learn to build and maintain a brand that speaks to the target audience. Through research, imagination and artistic awareness you’ll connect with clients.

Quote from Jared McGinley

The way I like to think about marketing, it's where art and design meet analytics and sales, and it's all about relationship building and satisfying people's needs.
Jared McGinley Department Chair, Marketing & Entrepreneurship

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Fill out the form to receive more information about our Marketing program.

Marketing with Structure

Study strategic pricing, branding and accounting principles as you learn the structure of marketing. You’ll gain experience with marketing plans, promotional strategies and research practices. Identify your target audience, whether they are customers, constituents or donors.

Explore the power of social media as you learn to effectively promote your product and brand. The versatility of this major makes it a fascinating fit for those with both analytical and creative interests.

Your experienced instructors also have knowledge in sports marketing and entrepreneurship, giving you broader opportunities for exposure into the business and marketing world.

What You Can Do with a Marketing Degree

No matter what your dream job is, our Marketing instructors give you the foundation to start your career in positions as wide-ranging as:

  • Social media manager
  • Copywriter
  • Digital marketer

Classes You'll Take

These are some examples of courses in our Marketing program.

  • Engaging in Business and Industry
  • Introduction to Marketing
  • Principles of Macroeconomics
  • Principles of Management
  • Statistics for Management, Life and Social Sciences

    Marketing (Associate of Science)

    Transfer Information

      Bachelor's Degree with Ottawa University

      Students who receive an Associate of Science degree in Marketing from Butler Community College will be able to take Ottawa University classes and receive a Bachelor of Science in Business Administration with a concentration in marketing.

      Get Involved & Prepare for Your Career

      Future Business Leaders of America (FBLA)

      Put your know-how of business management into action through collegiate competitions. Besides building your professional skills and contacts, you’ll be a member of a national business leadership organization which hosts competitive business activities across the country. Bring your A Game; every year our students compete and place at state and national levels.

      Career Information

      Additional Information

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      Next Steps

      Begin your admissions process to get enrolled.

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